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Alternative Android App Store CWA Store raises seed funding for product development and regional expansion

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Alternative Android App Store CWA Store raises seed funding for product development and regional expansion

June 03
13:31 2020
Alternative Android App Store CWA Store raises seed funding for product development and regional expansion

Company name: CWA Store

Fund raised: High five-figure undisclosed sum

Investors: Mova Store (backed by MRC Ventures) and an undisclosed tech company

About CWA Store

Singapore startup CWA Store (, an alternative Android app store set to make Android apps accessible for developing countries, has successfully raised a high five-figure in its latest funding round.

It was created with the core ideology that everyone deserves access to apps, regardless of their location or phone capacities. With a simple and clean UI design, it is a user-friendly platform that also houses many Lite-version apps, suitable for mobile phones with a lower capacity or power configuration. As a vertically integrated app development company, CWA Store is not solely responsible for the creation of the app store but is an app creator themselves too. 

With wide networks in the app space, they have also seen an increasing number of apps that have chosen CWA Store as their exclusive launch pad. Examples of such apps include Vanish Secure Messenger (a private and confidential conversation platform) and mVPN (a free VPN for safe browsing).

Vanish Secure Messenger

Allows users to have secured conversations. Removed messages cannot be recovered


Provides users with the ability to mask their digital footprint at zero cost

Another opportunity lies in the category of apps. With a steady stream of feedback received from current users demanding for adult-themed apps, CWA Store is exploring the idea of uploading apps from this category and is currently working with the relevant authorities to determine the feasibility.

While there is stiff competition from many other Android app stores in the market, CWA Store is confident in carving out its own path. Being an underdog allows CWA Store to see a bigger, clearer picture while staying true to its own ideology. Furthermore, it believes that the huge Android market still has plenty of opportunities.

About Investors

Companies that invested in CWA Store include MOVA Store and a tech company that prefers to remain confidential. The investment poured into CWA Store is a high five-figure undisclosed sum, certainly no easy feat while the world is in the midst of a global crisis.

Our portfolio company, MOVA Store is in sync with CWA Store’s belief that every user in the world, be it in First World or Third World, deserves to have the ability to download applications that are 100% safe and backward compatible. We find it extremely rewarding to strive for the same goal.” – Leon Lim, CEO and Founder of MRC Ventures.

Usage of Funding

The funds will be mainly used for regional expansion and product development.

With the number of smartphone users in India estimated to reach 442 million in 2022, and insanely high penetration of 95% for Android Mobile Operating System, it does not come as a surprise that India is CWA Store’s top focus in the upcoming months. Furthermore, with the app market accounting for 88% of a user’s time on the phone, a huge opportunity awaits for CWA Store.

Other markets which CWA Store will be focusing on will be Pakistan and Indonesia, both equally large Android markets with penetration above 90%.

About MOVA Store

MOVA Store ( is a third-party Android app platform. It was founded in 2019, and is backed by MRC Ventures, a venture builder which is at the forefront of cutting-edge Artificial Intelligence and data analytics technology, creating innovative solutions for brands and companies all around the world. 

MOVA Store’s unique business model lies in its capacity to white label Android stores to companies who seek a competitive advantage in this area.

Media Contact
Company Name: CWA Store
Contact Person: Si En Toong
Email: Send Email
Country: Singapore