ZeroBounce Report: Here’s How Fast Email Lists Degrade Every Year
Email databases decay quickly: 22.71% of the average email list becomes undeliverable and risky within just one year. According to the ZeroBounce Email List Decay Report for 2023, email data degrades due to shifts in the workplace and consumer behavior. Employees change jobs or simply switch to a new email address, thus preventing brands from reaching them again.
Email bounces are just one negative consequence. “Inactive and invalid email addresses will bounce, and those bounces are a loss in and of themselves. That’s not all, though – a high bounce rate affects your sender reputation, and that will cause your future emails to go to the spam folder,” says ZeroBounce founder and CEO Liviu Tanase.
Invalid emails are just one culprit affecting email deliverability
Aside from invalid and abandoned email addresses, email lists contain other risky data, the ZeroBounce report shows. Out of the six billion email addresses the email verification company processed in 2022, only 57.21% were valid and safe to use. Temporary emails, spam traps, or known complainers can also derail email marketing efforts, affecting email deliverability and ROI.
“Many customers come to us when their bounce rate gets out of control,” ZeroBounce CEO Liviu Tanase says. “Once they run their email databases through our software, they discover how many other types of risky contacts they’ve acquired. The most effective way to prevent email decay and restore the health of an email list is to use an email verification service regularly,” the email expert adds.
How Copyhackers keeps bad data under 2%
For instance, Copyhackers founder Joanna Wiebe uses ZeroBounce consistently to ensure her company’s email list stays fresh and healthy. Since the Copyhackers team has made email validation a habit, the average percentage of undeliverable data in its list stays under 2%.
“You feel more confident as an email marketer when you know you’re sending emails to legit addresses,” Joanna Wiebe says. “To put it more accurately: you know you’re emailing people who actually want what you’re sending. So aside from fewer concerns about bounce rates, the biggest benefit of using ZeroBounce is sending more confidently,” adds the copywriter.
For those unfamiliar with email list cleaning, starting with ZeroBounce’s free email validation service is quick and easy. Furthermore, ZeroBounce offers all account holders 100 free email validations every month. The software provides 99% guaranteed accuracy and an entire suite of email deliverability tools – including inbox testing, blacklist monitoring, and subscriber email activity insights.
ZeroBounce is the go-to email deliverability platform for more than 200,000 brands, including Amazon, Netflix, and Disney. The company is a recipient of Inc. Magazine’s Power Partners Award and is on the Inc. 5000 list of the fastest-growing businesses in the United States.
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Company Name: ZeroBounce
Contact Person: Corina Leslie
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Country: United States
Website: https://www.zerobounce.net/
